What are web cliques?

In the '90's when the internet was relatively young, the only way to have an online presence was to create one's own personal website. Those who did mainly saw webdesign as a hobby, with sites that ranged from blogs to fansites to collectives.

As the number of sites offering personal site hosting grew, so did the users, and as with any common interest, communities were eventually born out of a need to belong. Web cliques (or just "cliques") became a fun and free way for peronal site owners to connect with others of a similar interest. Each clique was structured around a particular theme (usually entertainment-, design-, or fandom-related), with its own set of rules and codes, which were often placed on a site's splash page (or front page).

The difference between a clique and other joinables—such as the fanlistings, which were popular in the early 2000's—is that members must have websites. In order to be listed, all members must first put up codes linking back to the clique page on their sites before joining. Cliques, therefore, are another way to promote one's site and gain more visitors.


What is this site?

PROJECT CLIQUE is Heather's brainchild, established in 2013 after she became inspired by Amassment's Clique Happy Project. It is now run by me, Ainna, after I reached out to Heather and expressed my interest to continue what she started. THE FINE PRINT »

The nature and aim of this site is simple: it is a directory (or site listing) that brings together all personal web cliques that are still being actively maintained by their owners. Because cliques are no longer as popular as they once were, this whole project certainly seems like a big trip down nostalgia lane. Nevertheless, I wanted to keep this up because there is a personal satisfaction I gain in joining cliques, as well as in promoting other personal websites.